Official WhatsApp Business, connected to your CRM.
Masal Connect is a product of Masal Global LLC for companies that serve their customers over WhatsApp, travel agencies included. It connects the official WhatsApp Business API (Meta’s platform) with your company’s CRM: messages from your customers appear in the CRM, and replies from your team are delivered over WhatsApp with sent, delivered and read statuses.
What it does
Messages both ways
Text, photos, audio and documents, in the order they happen, without duplicates.
Approved templates only
Only Meta-approved templates are sent, and the 24-hour customer service window is respected for free-text replies.
Opt-outs honoured
If a contact uses the WhatsApp option to stop marketing messages, Connect records it automatically and sends no more marketing templates. Any other opt-out request (for example, a "STOP" reply) must be honoured by your team, as our terms and Meta’s policy require.
CRM connection
Bitrix24 connector and a public API to integrate other systems.
Company portal
Users and roles, two-step verification, numbers, templates and usage in one place.
Your data, under your control
Multi-tenant service with each account’s data isolated, full export and account deletion on request. The WhatsApp Business account remains yours.
How it connects
- Your company connects its WhatsApp Business number to Masal Connect through Meta’s platform.
- We connect Masal Connect to your CRM.
- Your team serves customers from the CRM; Masal Connect handles sending, receiving and the status of every message.
Privacy and terms
Privacy policyTerms of serviceData processing agreementData deletion
Masal Connect operates under Meta’s WhatsApp Business Messaging Policy and the Meta Terms for WhatsApp Business Platform.